Savvy digital marketers know that personal branding is an important part of the business -- a marketer who appears stylish and well put together is likely to be perceived by clients as more trustworthy than a disheveled co-worker (even if that bed-head and crumpled blazer is evidence of pulling an all-nighter on a client's pitch). No matter how unbiased one tries to be, it is an inherent part of human nature to make judgments based on outward appearance.
With that in mind, iMedia set out to find examples of marketers who embody the traits of success -- inside and out -- in the digital age. We determined that intelligence, creativity, open mindedness, and perseverance are the qualities that make for a truly "hot" marketer. Not surprisingly, in our quest for the hottest digital marketers, we found a lot of folks who boast all of the aforementioned characteristics. It was a tough decision, but we've put together a list of 10 individuals based on their professional accomplishments as well as their individual sense of style and confidence.
This piece recognizes digital marketers who are just as impressive in person as they are on paper. After all, while one should never judge a book by its cover, we believe that great books with equally great covers deserve a second look.
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