iMedia's Top 10 Hottest Digital Marketers

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Gay Gaddis

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Gay Gaddis, President and CEO, T3
Gay Gaddis wears many hats -- and looks damn fine in every one of them. A bona fide cowgirl and Jill of all trades, Gaddis is widely known as an entrepreneur, philanthropist, cattle herder, mountain climber, mother, wife, role model, gardener, innovator, and both founder and president of T3 -- the largest independent ad agency owned by a woman in the United States.

In 1989, Gaddis started T3 with only two employees and a $16,000 IRA. Twenty-two years later, the company has grown significantly. Now considered one of the U.S. leaders in mobile advertising, T3 has offices in Austin, New York, and San Francisco. As a collaborative think tank, T3 works with clients such as Microsoft, UPS, JPMorgan Chase, Pfizer, Coca-Cola, Sprite, Ford, and Hotwire.

Gay Gaddis has written for and been quoted in Adweek, MediaPost, PINK Magazine, and DMNews. She was named one of Inc. magazine's Top 10 Entrepreneurs of the Year, one of Fast Company's Top 25 Women Business Builders, and was highlighted as one of 25 Advertising Working Mothers of the Year by Working Mother Magazine. In fact, understanding the plight of the working parent is what led Gaddis to create the family friendly "T3 and under" program that allows new moms and dads to bring babies to work for the first nine months. This successful program has been recognized by the White House, Good Morning America, USA Today, and Nightline. Given all these accolades, it is no surprise that T3 is regularly voted by local media as "one of the best places to work in Austin," proving that Gaddis is not just a great digital marketer, but also a great boss.

 

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