Mello Yello
"Retro Smooth Photo Generator"
A lot of brands put out apps that enable users to upload and customize photos of themselves, but few brands do it as well as beverage maker Mello Yello. While the goofy retro feel is obviously consistent with the brand's voice and a natural fit for young consumers, the "Retro Smooth Photo Generator" app itself offers a splendid combination of simplicity and choice.
An easy-to-use scaling and rotating tool makes it simple for users to adjust their photo to get the most out of the choices that follow. Users can add funky hairstyles, outrageous beards, props (think ascot or peace-symbol necklace), and, of course, a pair of really stylish shades.
The whole process takes about a minute from start to finish, making the app a fun toy with a low cost of entry. And when you've finally got your look down, Mello Yello rewards you with a randomly generated "retro smooth" name. As an added bonus, users can also take a quick "Smooth Operator" quiz to determine just how smooth they really are.
A simple call to action invites Facebook users to mellow out and adopt a retro smooth look:
A silly gallery displays a mix of doctored photos. Some are obviously seeded, while others appear to be real users:
A "Smooth Operator" quiz keeps the social fun going:
Mello Yello further engages users with photo caption contests:
