French fashion house Louis Vuitton has long prided itself on giving customers the ability to personalize the brand's iconic bags. But with the "Mon Monogram" app, Louis Vuitton has taken that experience into the digital realm by giving customers the ability to create their own bags inside the friendly confines of Facebook.
The app itself is easy to use, and the straightforward choices make it almost impossible for users to go too far off course.
From the brand's perspective, the app works on three distinct levels. First, users can tinker as much as they like while dreaming up an endless array of bags and saving them to their own gallery. In the process, shoppers build a lasting emotional connection to the brand as they design an endless series of "wishlist" bags. Second, users can take the social shopping experience one step further by sharing, or gifting, their bags to friends. Lastly, the app can work as a direct sales tool, enabling shoppers to quickly and easily create and buy their customized bags. But above all, the real genius of the app is that it updates a 19th century brand by enhancing the brand's core value of customization.
A simple "personalizer" makes customizing your bag easy:
A gallery allows users to search for bags by stripe or color:
A gift section makes the shopping experience social: