What happens if you buy online ads but don't get what you paid for? Do you have recourse? Watch as MEA Digital's Tamara Bousquet discusses her own vendor war story with Bob Garfield.
0:15 Bad things can happen to clients1:00 Buying one thing, getting something different1:30 There are a lot of good vendors out there2:00 Three ways to respond3:30 Word of mouth damages bad vendors3:40 Is there any other recourse?4:10 I think we've blundered into a business opportunity
Run time: 4:49
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Thanks, Bob and Tamara—great, insightful conversation! Online advertising non-compliance is real—in fact we at DoubleVerify see over 31% of campaign impressions are non-compliant on average. Non-compliance includes ads served to the wrong geographic location, alongside inappropriate content, on a black listed site or off of a white list, or simply in the wrong section of a site or part of a page.
Your video discussion addresses 3 potential options to avoid advertising non-compliance. In addition to the three options addressed in the video, there is a fourth solution available to marketers who are concerned about their ads being delivered as intended – media verification.
Online media verification, like that provided by DoubleVerify (www.doubleverify.com), allows agencies and advertisers solutions to monitor, remediate, and/or block non-compliant ad placements and impressions ensuring advertisers always get the most ROI from their marketing spend. To learn more about how agencies, marketers and networks and platforms are using verification to provide more accountability in the online advertising ecocsystem, you can check out our website here: www.doubleverify.com
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