In a quickly shifting marketplace, how do you know if you're getting your money's worth? Horizon Media's Donald Williams explores the many paths of media buying with Bob Garfield.
0:30 - "I'm a CMO who wants to buy advertising. How many different options do I have?"
1:28 - What's the best use of ad dollars today?
2:00 - Is anyone getting their money's worth online?
3:00 - You have to be aware of the best and worst opportunities.
4:00 - Surround yourself with best-in-class technology.
4:45 - How do you stay on top in a quickly shifting marketplace?
5:30 - The importance of finding the right talent and technologies
Run time: 7:02