When a job title gets too all-encompassing, does it lose its meaning? The Titan Agency's Jon Caddell and Bob Garfield discuss the ever-evolving scope of digital marketers' jobs and where the future will take our industry.
0:00 - The term VP of digital marketing means nothing because...1:00 - We need to focus on understanding our customers 1:30 - What is digital's role in the marketing mix?2:12 - How many TV ads does a consumer watch before he engages?3:00 - In digital, everything is documented4:15 - You're guaranteed to fail if you're not listening5:45 - Insights you can't gain through a focus group6:45 - Customers don't always see a company as a whole. They see pieces.8:00 - A eureka moment at Coca-Cola9:15 - The next big thing...
Run time 10:44
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