More than $43 billion is spent each year on commercials that are supposed to be funny. But what happens when the humor doesn't work? Find out two critical keys to humorous campaigns as professor of psychology Mitch Earleywine speaks with Bob Garfield.
0:00 - Dissect humor, and it dies1:00 - $43 billion1:30 - The Pot Noodles campaign2:20 - When the humor isn't related to the product3:45 - The campaign that put a company out of business4:30 - Affiliative humor5:30 - The bottom lineRun time: 6:33
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