Bob Garfield

The campaign that put a company out of business

More than $43 billion is spent each year on commercials that are supposed to be funny. But what happens when the humor doesn't work? Find out two critical keys to humorous campaigns as professor of psychology Mitch Earleywine speaks with Bob Garfield.

Conversation Timeline

0:00 - Dissect humor, and it dies
1:00 - $43 billion
1:30 - The Pot Noodles campaign
2:20 - When the humor isn't related to the product
3:45 - The campaign that put a company out of business
4:30 - Affiliative humor
5:30 - The bottom line

Run time: 6:33

 

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