Does television still own real-time events like the Super Bowl and the royal wedding? Jessica Jensen, VP of women's lifestyles at Yahoo, shares with Bob Garfield the unprecedented traffic they're receiving from live coverage of events like the Oscars. What's their secret?
0:00 - Online is carving into the TV space of real-time events1:15 - One billion page views for the Oscars2:00 - The royal wedding was our biggest video event, ever2:45 - Photo galleries of unusual royal wedding hats3:40 - 650 million visitors per month4:30 - We don't compete with Facebook, we work in tandem6:30 - The Yahoo Contributor Network9:00 - Seventy-five percent completion of video adsRun time: 10:10
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 10 predictions for the future of TV