Bob Garfield

How McCann Erickson finds new ideas

Everyone is dying to know what's on the horizon for digital marketers. Lori Schwartz, McCann's chief technology catalyst, discusses the emerging technology outlook with Bob Garfield.

Conversation Timeline

0:00 - What is a chief technology catalyst?
1:00 - Real influence vs. looking cool
2:20 - Everyone's dying to know "what's next"
3:00 - Tip: Work with the right people
4:15 - Tip: Build case studies and drive projects
5:00 - Navigating growth
6:00 - The agency business model has to shift
6:30 - I see people talking about ideas I've introduced

Run time: 8:00