Everyone is dying to know what's on the horizon for digital marketers. Lori Schwartz, McCann's chief technology catalyst, discusses the emerging technology outlook with Bob Garfield.
0:00 - What is a chief technology catalyst? 1:00 - Real influence vs. looking cool 2:20 - Everyone's dying to know "what's next" 3:00 - Tip: Work with the right people 4:15 - Tip: Build case studies and drive projects 5:00 - Navigating growth 6:00 - The agency business model has to shift 6:30 - I see people talking about ideas I've introduced
Run time: 8:00
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013