Everyone is dying to know what's on the horizon for digital marketers. Lori Schwartz, McCann's chief technology catalyst, discusses the emerging technology outlook with Bob Garfield.
0:00 - What is a chief technology catalyst?
1:00 - Real influence vs. looking cool
2:20 - Everyone's dying to know "what's next"
3:00 - Tip: Work with the right people
4:15 - Tip: Build case studies and drive projects
5:00 - Navigating growth
6:00 - The agency business model has to shift
6:30 - I see people talking about ideas I've introduced
Run time: 8:00