The reinvented website
Over the last two years, the world has been reinvented yet again. The proliferation of devices and the advances in the interfaces that run on them have raced forward like an avalanche. Nielsen is predicting that 50 percent of the U.S. market will have smartphones by the end of 2011. Apple introduced the iPad and has since sold more than 15 million of them.
This changes things. Consumer expectations have been reset, and they are never going back. Average Joe does not pause to consider, "Hey, I'm on a WAP site now, which has significantly different technical capabilities from a website or an application running on iOS."
Joe just logs on to whatever device he's using to access the web and assumes he will have an amazing, seamless, and intuitive experience doing whatever it is he set out to do. So often, Joe is disappointed. Mediocrity is so common. When he does encounter an experience that is exceptional, he is absolutely delighted.
Your next "website" might not be visited at the site you thought it would be at all. The experience you provide online must be great wherever it is accessed. It must be crafted to appeal to what really matters to your customers wherever and however they come into contact with your brand.
Your next website should be crafted with all this in mind. Here are the foundational attributes that should define how your site is designed and constructed.