Watch our interview with NBC's EVP of digital sales Peter Naylor, and get ready for a TV experience that includes tablets, smartphones, tweets, voting, polling, and much more.
Conversation timeline
:00 - The stubborn division between television and digital
:15 - Social TV is here. TV + tablets, smart phones, social media
:45 - NBC's top priorities this year
1:10 - NBC's "The Voice" capitalized on real-time social conversations
2:20 - Social TV is a DVR mitigator
3:15 - Your audience members becomes your advocates
4:05 - What the television experience will look like in two years
5:06 - Tweeting, voting, polling, sharing, real-time...
Run time is 5:37
