Worst practices in social media
In 1936, Dale Carnegie published his seminal book, "How to Win Friends and Influence People." Unfortunately, too few brands are following Carnegie's timeless advice when engaging in social media. Rather, they're ignoring tried-and-true communication principles -- simple but brilliant ideas such as "give honest and sincere appreciation." As such, many companies are at risk of turning off their followers and pushing away the people on whom their survival depends.
I've written extensively on best business practices in social media for iMedia Connection in the past, but I've never dealt with anything resembling "worst practices." Always up for a challenge, I tackled the subject with vim and vigor. As it turns out, there are plenty of examples out there of brands that have gone down the wrong path with their social media interactions.
Based on my experience and research, I've organized a comprehensive list of "social media worst practices" into nine basic categories: philosophy, platform optimization, voice, content, generosity, velocity, administration, training, and commitment. For each category, I'll provide a bit of context with highlights, resource articles, and real-world examples. So without further ado, let's look at the nine most common ways that brands are losing friends and alienating people in social media.