Bloggers build loyal audiences that are primed and ready for product recommendations. But don't take that audience's trust for granted. Maggie Mason of MightyGirl.com shares two secrets for getting the most from your blogger sponsorships.
0:00 - When is a mommy blogger not a mommy blogger?1:00 - The day blogging went mainstream2:30 - The advent of paid blogging3:15 - Two ways bloggers can make money4:50 - Non-invasive sponsorships5:45 - Pitching content vs. building content to suit7:20 - Audiences can smell when something is forced7:45 - McDonalds wanted to sponsor one of our events...10:30 - We make assumptions about brands11:30 - How do you maintain standards when the checks are big?
Run time: 12:43
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013