Bob Garfield

Gaming 101 for digital marketers

Bob Garfield has a conversation with EA's Beatrice Spaine about the basics of gaming: How has mobile helped a niche past-time go mainstream? Who are today's players?

Conversation timeline

:00 - EA, the world's largest game producer
:50 - Gaming has shifted from niche to mainstream
1:30 - The demographic has shifted
2:25 - Devices have given us 24-hour access to games
3:20 - Social gaming: a new way to connect
4:30 - EA sells entertainment

Run time is 5:19