Bob Garfield

Why it's important to push back on bad client ideas

Evolve Media manages content for 500 websites, and sees more than 25 million monthly unique visits. But it's not all smooth sailing. Paul Santello tells Bob Garfield how to respond to bad client ideas.

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Conversation timeline

0:00 - Managing content for 500 websites
0:30 - Content, context and creative with scale
1:20 - 25 million monthly uniques
2:20 - Seamless product integration
2:40 - Pushing back on bad client ideas
3:45 - Smart marketers keep the focus on the consumer
4:15 - A client wanted to run a 15-minute video...
4:45 - Smart marketers are open to new ideas

Run time is 5:10

 

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