Evolve Media manages content for 500 websites, and sees more than 25 million monthly unique visits. But it's not all smooth sailing. Paul Santello tells Bob Garfield how to respond to bad client ideas.
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0:00 - Managing content for 500 websites0:30 - Content, context and creative with scale1:20 - 25 million monthly uniques2:20 - Seamless product integration2:40 - Pushing back on bad client ideas3:45 - Smart marketers keep the focus on the consumer4:15 - A client wanted to run a 15-minute video...4:45 - Smart marketers are open to new ideas
Run time is 5:10
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