Evolve Media manages content for 500 websites, and sees more than 25 million monthly unique visits. But it's not all smooth sailing. Paul Santello tells Bob Garfield how to respond to bad client ideas.
If you have trouble viewing this video, please try our YouTube channel.
0:00 - Managing content for 500 websites
0:30 - Content, context and creative with scale
1:20 - 25 million monthly uniques
2:20 - Seamless product integration
2:40 - Pushing back on bad client ideas
3:45 - Smart marketers keep the focus on the consumer
4:15 - A client wanted to run a 15-minute video...
4:45 - Smart marketers are open to new ideas
Run time is 5:10