The social media land grab
You can hear the rallying cry in businesses and agencies across the nation: "Let's hire a social media manager!"
"Yes!" says the digital marketing director. While wiping her brow, she thinks, "I will take any resource I can get." Or, it might be a win for the PR director, who now thinks that his department "owns" social media.
Social media is still evolving and growing exponentially. Hiring qualified folks is intensely competitive against a backdrop of strain, stress, and increased pressure to do more with less. It is a land grab for resources, attention, budget, and capabilities, and it can come from myriad places and land in a host of others.
As the hiring manager, the first thing you need to consider even before you start interviewing, even before you get the approval or petition for the hire is this: Should I even be hiring a social media manager? Consider this first because, if and when you do, you will increase your chances that it will be an informed, productive hire that will contribute value to your business and advance your efforts.
In this article, we'll consider a few reasons why you might not want to hire a social media manager.