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Image recognition is just one part of the link between the real and nine worlds. We agree that QRCodes are not the right solution for some requirements but they do have a place in linking the user with media rich online content, along with other real world triggers.If the advertiser has spent a significant sum in producing artwork to represent their product then to degrade that artwork with a QRCode is just wrong. In those instances image recognition is the appropriate solution. However, we believe that QRCodes, along with location services, NFC, SMS as well as image recognition all have a part to play which is why solutions like illumiEye offer a variety of real world triggers to meet the needs of the advertiser and retailer.The focus should not be 'how do I link the consumer' but 'what do we say once engaged'RegardsGraemeillumiEye.com