Is your Facebook page lacking aesthetics? Or worse, is it lacking functionality? With more than 800 million active users, Facebook is the leading social network, and it's one you shouldn't gamble with when it comes to developing and designing.
Let's dive into the seven biggest mistakes you can make when it comes to designing your brand's Facebook page.
Don't have a landing page
Do you currently send your Facebook visitors directly to your Facebook wall? That's a no-no in the world of design. By greeting your Facebook visitors with a landing page, you're able to deliver a message -- your brand's message.
Although Ben & Jerry's latest flavor, Schweddy Balls (promoted on its Facebook welcome tab above, see reference 1) has caused controversy, the brand isn't sinning with its Facebook design. It knows exactly how to greet its Facebook fans (those who haven't un-fanned due to their humorous new ice cream name). Rather than direct visitors to its wall, Ben & Jerry's offers an interaction (reference 2) allowing their fans to choose their favorite clip from the Saturday Night Live Schweddy Balls sketch, but its fans must click the "like" button first (bonus points for this maneuver of creating a fan-gated tab).