Embracing customer relations through social media
You want to be an innovative company that engages your customers, provides transparent values, and offers responsive customer service. However, you are continually running into problems from the very instrument that is helping you achieve this: social media.
Social media has certainly helped facilitate the conversation with customers. However, the conversation is not private, but rather readily available to anyone at anytime. Adapting to this reality has been a challenge for a plethora of companies, regardless of how great or terrible their customer-service relations. The challenges vary from customers airing complaints to a company's inability to handle every service request, due to a lack of manpower.
Nonetheless, companies have no choice but to embrace customer relations through social media if they want to remain relevant. You can't control the conversation, but you can attempt to divert it to a place where positive communication happens. We recommend companies divert, diffuse, and intercept. This approach is comprised of easy-to-implement tactics designed to help you take advantage of social media.
Naturally, each business is different and requires unique solutions so be sure to tailor the approach specifically to your company. But here are some steps to get you started.