Will consumers embrace the QR code in 2012? What else could take its place? Will NFC (near field communication) be a viable option? Shopkick's Aaron Emigh gives us the insider's lowdown.
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Conversation timeline
0:00 - Are QR codes a flash in the pan?
0:05 - Three ways consumers can interact with products
0:25 - The consumer experience is changing
0:55 - Great ways to interact with products
Watch for more interviews with Shopkick's Aaron Emigh in upcoming weeks.
Run time is 1:11
