Mediaplex powers the dynamic shopping features for companies including eBay and United Airlines. In this video, Mediaplex's Mark Aronoff shares his top advice.
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0:00 - What is Mediaplex?0:20 - Telling a richer story with consumer data1:45 - Better reporting to the CFO1:55 - Targeting consumers based on unpurchased shopping cart items3:15 - A ten year history with eBay; helping United Airlines target customers4:25 - How will 2012 be different?5:15 - What do companies need to be asking?6:30 - Know your sales goals6:45 - What's coming? What do we need to be ready for?
Run time is 7:31
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