Mediaplex powers the dynamic shopping features for companies including eBay and United Airlines. In this video, Mediaplex's Mark Aronoff shares his top advice.
If you have trouble viewing this video, try our YouTube channel.
0:00 - What is Mediaplex?0:20 - Telling a richer story with consumer data1:45 - Better reporting to the CFO1:55 - Targeting consumers based on unpurchased shopping cart items3:15 - A ten year history with eBay; helping United Airlines target customers4:25 - How will 2012 be different?5:15 - What do companies need to be asking?6:30 - Know your sales goals6:45 - What's coming? What do we need to be ready for?
Run time is 7:31
Not a People Connection member?
Full Summit Calendar | Request Invite
1 How fraud is disrupting the ad industry
2 9 Facebook hacks that will blow your mind
3 The most meaningless (and hilarious) job titles on LinkedIn
4 7 stupid mistakes brands make as publishers
5 6 people on LinkedIn you should follow