What if you could have a more comprehensive picture of your target consumers' online and offline behavior? Lotame's Bryan Seltzer has some advice for how to do it.
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0:00 - Transforming into a DMP
1:15 - The next decade is all about the data
1:55 - The difference between online and offline behaviors
3:20 - How to use your data
4:00 - Agencies don't manage client expectations correctly
5:00 - Proactive transparency
5:30 - The blend of traditional and digital
Run time is 5:52