Find out why the unified marketing agency is so good at creating content for devices and platforms, and why they won a small agency "campaign of the year" award.
Editor's note: Kevin Smith is the former VP of business development at Definition 6.
Conversation timeline
0:00 - What is a unified marketing agency?
0:50 - Helping a client add four million Facebook fans in four months
3:50 - Ad Age's small agency "campaign of the year"
4:30 - How a "small agency" got to work with Coca-Cola
5:44 - The importance of a technology background
7:40 - Unified messaging across devices
10:20 - We have to have content ready for new platforms
12:30 - The first step is to know where you're going
Run time is 13:11
