Social media isn't inexpensive, it's just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful adherents is wise use of time.
Using your limited social media time wisely is all about going beyond the obvious activities. If you're doing the exact same things everyone else is doing in social, I can guarantee you will not have an advantage. But, if you do some things differently, you may find activities where the reward is disproportionate to the effort. These nine efficiencies -- hacks -- are what you need to embrace right now.
Listen to podcastsSure, they've been overcome by newer and sexier social flavors du jour but podcasts are still the best way to spend time when you're not in front of a screen. Driving to work? Listen to Mitch Joel's Six Pixels of Separation or MarketingProfs' Marketing Smarts with Matthew Grant. Working out? Put on the earbuds and embrace John Jantsch's Duct Tape Marketing, or Chris Penn's Marketing Over Coffee.
Take and curate photographsI'm not certain if a picture is worth a thousand words, but it's definitely worth 140 characters. This is the year that photos challenge writing as the lingua franca of the social web: Instagram; Pinterest; Path; Google + using large thumbnails in the news feed; face recognition technology. All trend lines point toward photography. If you're not taking and posting pictures to dedicated photo networks and cross-posting (when appropriate) to Twitter and Facebook, you're missing out on a huge opportunity to grow your network and see the world through the eyes (or cell phone cameras) of thousands of new friends.
Read LinkedIn todayIt's pretty safe to say that most people keep their LinkedIn shrubbery more closely pruned than their Facebook or Twitter trees. Thus, when content is shared in LinkedIn, it often has a better chance to have been shared by people you trust, or at least people with a modicum of business sense. That's why when I'm looking for a summarized source of what's happening in the categories I care about, I turn to Linkedin Today.
Buffer your linksOne of the most insidious time sucks in all of social media -- especially for content curators -- is the "Oh, I found something cool. I should share this on a social network or four!" keyboard fire that spontaneously erupts a few times a day. This kills your focus and productivity. The better approach is to set aside a chunk of time first thing each morning to find the handful of truly interesting content bon mots that are worthy, and use Buffer http://bufferapp.com/ to automatically share them across your chosen social networks at pre-determined, optimized times. While you're at it, add the Buffer button http://bufferapp.com/goodies/button to your blog too.
Use "If This, Then That" recipesIf This, Then That (IFTTT) is the best social tool nobody ever mentions. It's like a virtual assistant social media robot, where you can create an almost infinite array of conditionally-defined, time-saving tasks. Create an account and hook up all of your social profiles, blogs, cell phone numbers, etc. Then sift through the mountain of existing recipes to find processes that will save you effort.
For example, want your Twitter profile photo to change automatically when you update your Facebook profile photo? Done. Want to have your favorited tweets automatically emailed to you? Done. Want to automatically store your Instagram photos in a Dropbox account? Done. Want to automatically post to your Pinterest board any link you add to Facebook? Done.
The opportunities are nearly endless at IFTTT.com.
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Good article thanks but I think you said it best in the beginning, Social media marketing takes a tremendous time commitment and for me time is money and I just don't have any more time to give. When I'm not running two companies I have a family and I'm still trying to squeeze in some exercise! I believe in the power of Social media marketing but I also believe in doing the things I'm good at and letting other people do the things they are good at. So for SMM I found a company called Magicbuz that has been around for a few year and they really know what they are doing which means I don't have to worry about Facebook likes and Twitter and blogs, they do it all for me.
Thanks for the tips. IFTTT is really neat.
IFTTT is my favorite social tool - and you are right, it flies under the radar. Really happy you mentioned it!
Other than that, thanks for several interesting tips. One I hope people don't follow is Buffer, though. When I've got my social media consumer persona on, the avalanche of repetitive material all from the same person though different sources is boring and extra work.
The word curmudgeon (me) is not happy with how the fine slang word "hack" is being emasculated.
I spend 15-20 minutes each morning looking through what people are talking about on Twitter, and RT'ing links and info I think provide value to our company's followers. Scheduling these posts are important so, as you mentioned, you aren't consistently distracted from the other things you're trying to get done.However, posting is not interaction. It's important that you take time throughout the day to check on your social media accounts. Your status or tweet may have gone out automatically, but what if someone responded? What if a follower has asked a question and you know the answer? Automation is great for time-saving, but it shouldn't become a crutch.
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