When Jeremy Piven and Matt Damon are already doing your PSAs, what's next? QR code haircuts! Engagia's Kent Speakman tells us about this creative campaign for charity OneXOne.
OneXOne (pronounced One on One) is a non-profit foundation committed to improving the lives of children around the world, with a focus on water, hunger, healthcare, education, and play. The organization has done an impressive job enlisting big-name ambassadors like Matt Damon and the cast of Entourage.
Last year OneXOne asked media agency Engageia to help them execute a unique campaign: shaving QR codes into the backs of the heads of their "hope" agents--high school and college students. Scanning the codes allowed supporters to donate $5 by text message or credit card.
We asked Engageia's Kent Speakman how the QR code haircuts worked.
For more information about OneXOne, visit the foundation's Facebook page or follow the hashtag #ScanYYC on Twitter.
While we had him in the interview studio, we also asked Kent about a new mobile video app Engageia is working on.
As a bonus, here's a clip of Matt Damon directing Adrian Grenier in a PSA shoot. And click here to see videos with the cast of Entourage.
Kent Speakman is president and managing partner of Engageia. On Twitter? Follow Kent at @kentspeakman. Follow iMedia at @iMediaTweet.
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