Brand: ChryslerStatus: Win
(Click to enlarge)
It took Fiat management to teach Americans how to do patriotism right -- not that there was ever a shortage of flag waving in our spots. Chrysler's new Italian management crafted a patriotic message that connects with the side in all of us that hopes for a better future. That is, a future in which not every single American must take a job wearing a headset, shouting "How can I give you excellent service?" while simultaneously training his replacement in Bangalore.
This wasn't just gratuitous flag waving. The ad screamed strength, power, and democratic ideals. The choice of using Eminem as a spokesperson was genius -- he is a "brand" inexorably connected with Detroit and exudes a gritty, authentic appeal even broader than his MP3 penetration. Plus he's cute.
Why it's a win:
Not a People Connection member?
Great article and excellent examples!
Full Summit Calendar | Request Invite
1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 11 essential tools for link building