Brand: SnickersStatus: Win
(Click to enlarge)
Creating consecutively successful ads within a campaign is a challenge -- especially when the initial campaign is credited with re-launching Betty White's career with an over-the-top football sequence. However, Snickers was able to match its initial success with this ad that combines the legendary whininess of Richard Lewis and the crabby obnoxiousness of Roseanne Barr in a one-two punch.
Why it's a win:
Not a People Connection member?
Great article and excellent examples!
Full Summit Calendar | Request Invite
1 5 ad technologies that will be dead in 5 years
2 The best social media campaigns of 2013
3 6 signs your agency is dying
4 The most meaningless (and hilarious) job titles on LinkedIn
5 8 types of problem clients (and how to handle them)