Brand: DoritosStatus: Win
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Doritos is always ahead of the pack digitally, but especially in social. Doritos Super Bowl strategy is to turn to budding videographers (and small studios just getting their start) to capture the desire and crunch.
It's a win in several ways. First, the ads, such as the one above, are very good. Second, the "Crash the Super Bowl" website showcases dozens of entries, which more or less guarantees that millions of people will waste whole minutes watching when they should be generating their weekly TPR reports. Third, the contest itself creates tremendous buzz in social media among both lay people and the opinion leading "creative class." All this in addition to no production costs makes for a brilliant ad campaign!
Why it's a win:
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