Brand: Stella ArtoisStatus: Fail
(Click to enlarge)
The quirky campaign for Stella Artois depicts idealized European lifestyles. The stories are both entertaining physical comedies and carefully constructed tableaus that underscore the irresistible appeal of the beer.
Then we come to this spot. It's not a bad ad, but the placement is questionable. It would be best paired with art house movies (or at least dramas starring Angelina Jolie). American marketers should know that women in Packer's sweatshirts eating Rotelle Velveeta dip like their men smelling of Old Spice and Pert Plus, not Galousies and Camembert Cheese. The Super Bowl is the time to show ads starring a shiny faced Brett Favre. It's not the time for messaging starring a funky looking Adrien Brody.
Why it's a fail:
Not a People Connection member?
Great article and excellent examples!
Full Summit Calendar | Request Invite
1 7 stupid mistakes brands make as publishers
2 9 Facebook hacks that will blow your mind
3 6 people on LinkedIn you should follow
4 The most meaningless (and hilarious) job titles on LinkedIn
5 5 predictions for the future of social media