Three brands make their debut on the chart this month: Icon, Doritos, and LG. We're also beginning to see the influence of the Super Bowl on social video -- Volkwsagen and Doritos have the big game to thank for swells in viewership in January.
Powered by data from Visible Measures, this monthly chart looks at the most-watched brands in online video, across all of their campaigns. (Check out past charts for October, November and December.) Here's what we saw in detail for January:
 |
Date range: January 01 - January 31, 2011 |
| This Month's Rank |
Last Month's Rank |
Brand |
Current Month's Views |
% Change in Views |
| 1 |
2 |
Google |
23,356,987 |
14% |
| 2 |
10 |
Volkswagen |
7,420,965 |
13% |
| 3 |
9 |
Samsung |
14,369,311 |
14% |
| 4 |
Back on Chart |
Nike |
13,039,289 |
Back on Chart |
| 5 |
7 |
Old Spice |
9,369,318 |
3% |
| 6 |
NEW |
Icon |
7,420,965 |
NEW |
| 7 |
Back on Chart |
YouTube |
7,392,640 |
Back on Chart |
| 8 |
NEW |
Doritos |
7,086,644 |
NEW |
| 9 |
Back on Chart |
Lenovo |
6,697,528 |
Back on Chart |
| 10 |
NEW |
LG |
5,994,607 |
NEW | |
1. Google
Google takes the top spot for January with 23.3 million views, more than 9 million views on this month's runner up. The internet giant has more than 60 active campaigns, with at least three released in January. The most-viewed campaign for Google was "Galaxy Nexus Calling All," spotlighting the features of the new Google Galaxy Nexus and the Ice Cream Sandwich, or Android 4.0. Additionally, "Chromebook," which promotes Google's web-only laptop, is also bringing in significant viewership for the brand.
2. Volkswagen
The German automaker has Super Bowl 2012 to thank for its ascendance to second place with 14.6 million views. The majority of the brand's views are attributed to "The Bark Side," VW's newest Super Bowl campaign. Last year's "The Force" is also helping drive views for the brand.
3. Samsung
The electronics brand snags third place, driving 14.3 million views in January. The majority of Samsung's views are from cell phone campaigns. The campaign with Google, "Galaxy Nexus Calling All" is collecting significant viewership. "The Next Best Thing," which promotes the Samsung Galaxy SII, is also grabbing views.
4. Nike
The sports apparel brand returns to the chart with 13 million views. Nike launched three new campaigns this month, helping draw increased interest for the brand. "Kobesystem," starring a host of celebrities from Kobe Bryant, Kanye West, and Serena Williams is Nike's most-watched campaign. "Nike+ Fuelband Counts," featuring Nike's new fitness counter wristband, is also bringing in views.
