Digital marketers are finding that not all new technologies connect with consumers. Here are six that are cutting through the clutter.
Every day we hear about more ways to connect with consumers through their smart phones and computers. But not all ideas are resonating with target audiences. We asked six of your digital marketing peers what technologies and trends they're excited about. Here are ones they see consumers embracing, and the ones that are changing the game.
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Watch the clip below to find out what unexpected ideas your peers say have the most value.
Timeline
0:00 - Sayo Ogundiran-Martin: Director of Digital Marketing & Audience Development, Participant Media - Recommendation engines
0:30 - Gilad de Vries, Vice President, Brand and Agencies at Outbrain, Inc. - Nontraditional ad types
0:50 - David Harris, Digital Marketing, Fisker Automotive - Cloud and device convergence
1:47 - Lou Ragg: VP, Internet Operations and Marketing, MGM Resorts International - Mobile apps
2:22 - Joanna O'Connell: Senior Analyst, Forrester Research - New platform opportunities
2:50 - Robert Chatwani: Sr. Manager, Internet Marketing, eBay - Unified customer experience
Run time is 3:21
