Take a moment and look around the room you're sitting in. Find a product, any product, and do a search for the brand name. Hopefully, one of the top results was either the brand's website or its Facebook page. (If it wasn't, they probably need a search consultant, but that's a topic for another article.)
Now, click on the brand's Facebook page, and think carefully about what you see. Is it any good? Would you become a fan? Would anyone? Did anyone?
While I'm sure some of you are looking at absolutely wonderful branded Facebook pages, I'm guessing that a lot of you are seeing some rather lackluster work. After all, every brand has a Facebook page (well, nearly every brand). But unfortunately far too many branded Facebook pages are junk. They offer little or nothing to consumers, and as a result they have few fans. Worse, some of those pages look like they were built a while back and left dormant for the past year.
Of course, these pages don't have to be junk. They can be great, and in turn, they can be great tools for connecting the brand to the consumer. But to do that, marketers need to think clearly about what they want their brand's Facebook page to be. And to do that, we put together some ideas from some leading social media agencies to help guide you toward building your brand's ultimate Facebook page.
