With hundreds of new device models coming to market this year, which ones will change the way consumers behave? Tech insider Shelly Palmer shares his picks.
Personal computers. Cell Phones. Laptops. Smart phones. Tablets. Sometimes a new technology captures the hearts and minds (and user habits) of the buyers, and becomes the new standard. So what comes next?
Different strokes for different folks
It might be that more than one new device type becomes popular. Or, looking at it another way, Shelly Palmer says digital marketers need to be ready for different demographics and groups to have different favorites.
"As we as a society, as a culture, as a species, become more involved with these tools, the tools are going to adapt for the different form factors we culturally prefer. And I think it's going to be different region to region, possibly city to city."
- Shelly Palmer
When will we use augmented reality glasses in place of handheld devices?
As someone who's played the new Arkham City Batman game (AR is used heavily in game play), and who loves iPhone augmented reality apps, I think augmented reality glasses should be "the next big thing." How soon before we adopt this, or another technology that's completely different from laptops and smart phones?
Short term, what's the answer?
Laying aside the cool new things we'll see in the next 3+ years, what should digital marketers plan for this year?
"Intel says there are 2 billion people connected via broadband using their chips right now. They're predicting that by 2015 they'll have 3 billion, and by 2020, 4 billion. They're not all going to want the same thing. And they're going to have choice."
-Shelly Palmer
Shelly Palmer is Fox 5 New York‘s On-air Tech Expert (WNYW-TV) and the host of Fox Television’s monthly show Shelly Palmer Digital Living. He is Fox 5 New York‘s On-air Tech Expert (WNYW-TV) and the host of Fox Television’s monthly show Shelly Palmer Digital Living. Shelly Palmer previously hosted NBC Universal‘s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He also hosts United Stations Radio Network‘s, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the Emmy® Awards). For more information, visit shellypalmer.com.
You can follow Shelly Palmer and Bethany Simpson on Twitter.
