Starbucks SRCH was a two-week scavenger hunt in partnership with Lady Gaga. It started with a cryptic QR code, and led players through a series of cerebral and digital clues. Participants visited blogs and Starbucks digital properties to decode messages that involved math, logic, reading, and pop culture. The game play was inspired by "I Love Bees," as well as Jay-Z's "Decoded" book release game and puzzle play. Watch the video for the rest of the amazing story.
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1 9 Facebook hacks that will blow your mind
2 The most meaningless (and hilarious) job titles on LinkedIn
3 The state of brands on Instagram
4 The worst deals in digital advertising
5 5 signs you should end your vendor relationship