Starbucks SRCH was a two-week scavenger hunt in partnership with Lady Gaga. It started with a cryptic QR code, and led players through a series of cerebral and digital clues. Participants visited blogs and Starbucks digital properties to decode messages that involved math, logic, reading, and pop culture. The game play was inspired by "I Love Bees," as well as Jay-Z's "Decoded" book release game and puzzle play. Watch the video for the rest of the amazing story.
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1 7 stupid mistakes brands make as publishers
2 9 Facebook hacks that will blow your mind
3 6 people on LinkedIn you should follow
4 The most meaningless (and hilarious) job titles on LinkedIn
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