Whatever your opinion on QR codes, you have to admit they have permeated the digital space with a vengeance. They are somewhat controversial, but remain a hot topic, especially among digital marketers. The question is, how should we use these enigmatic little blobs of code? The boring examples include scavenger hunts, restaurant menus, wine bottles, T-shirts, rewards, free downloads, links to websites, and more. But here we are going to explore the more unusual and creative uses of QR codes, from brands and organizations alike.
Even with a great and innovative idea, it often comes down to practicality. It could be a while before the act of scanning QR codes is routine enough to make even the best campaigns completely effective. Yet brands, organizations, and agencies persist, and they are coming up with some intriguing stuff. QR codes have many uses -- some function on a large scale, while others are quite modest. Here's a wide range of examples to think about and learn from.