Here are two common mistakes companies make when using video to build their brand, and two ways to do it right.
60 hours of video are uploaded to YouTube every minute. Over 4 billion videos are viewed per day. YouTube has over 800 million unique users each month. Over 3 billion hours of video are watched each month on YouTube. I could go on.
"More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years."
"In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on earth."
Video is big. How do you keep from being lost in the tidal wave? Poptent's Neil Perry has some practical advice.
2 creative new ways to use video
Here are two clever tips for using video to build your brand.
2 reasons people aren't watching your videos
The best learning moments come from seeing a company do something wrong. Here are two easy ways to mess up your video strategy.
Top tips for video distribution and mobile video
Finally, watch the clip below to find out Neil's advice for video distribution, and for designing video experiences for different mobile devices. Use the timestamps to navigate the sound bites.
"Go out and produce four or five pieces of creative. Make a small buy with all five, and evaluate the performance. Then when you figure out which one is resonating with the consumer, that's the one you put the million behind. Not before."
0:00 - Why has video gotten so big?
0:30 - Poptent's John Stamos SuperBowl commercial
1:00 - 2 creative new ways to use video
1:30 - 2 reasons people aren't watching your videos
2:10 - Should the video experience on each device be unique or similar?
3:00 - Top tips for video distribution
Run time is 3:38
Neil Perry is president of Poptent (www.poptent.com) a global video production and media company, utilizing crowdsourcing and a social network of more than 44,000 videographers in 140 countries to produce commercials and other video assets for Fortune 500 brands and agencies. Neil is based in the company's suburban Philadelphia offices. Prior to Poptent, Neil was a Vice President of Marketing for Monster.com (Maynard, MA), where he oversaw field marketing, national promotions and sponsorships, and the Small and Medium Business marketing team for this online recruitment company.
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