Near field communication (NFC) isn't a new technology. But for most marketers, it may as well be.
"A lot of marketers -- like most consumers -- still have no clue what NFC really is or what it is capable of," says Marcelo Eduardo, associate design director at Huge. "While a reasonable number of marketers have heard about NFC, the context for most is probably as the technology for supporting contactless payment. Others know they can use it for object hyperlinking, like QR Codes. And maybe a very small number of people know about two-way communications mode. So marketers may know NFC can do one or two of these things, but most don't know that NFC can do all of these things."
Don't worry. This won't get too technical. If you want to go for a deep dive into NFC, you can visit resources like The NFC Forum or NFC World. If those resources are a little too geeky for you, ArsTechnica has a nice primer on NFC.
But from a 10,000-foot view, it's important to know a few basics.
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