"How do we get people to kiss us after we sell them something ridiculously expensive?" Here's Dan's analysis of an Apple fan. (0:44)
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1 3 big brands that don't want -- or need -- an agency
2 How 5 brands took huge risks on controversial content
3 5 questions your social media team hates being asked
4 The 8 best social media campaigns of 2012
5 4 brands that emotionally connect with consumers