As social media is now the number one online activity, according to comScore, it's crucial that brands have a social strategy that is tightly integrated across all of their digital presences. Unfortunately, instead of integrating across all of their web properties, ecommerce sites and social presences, brands are too often employing strategies in silos, and not maximizing integration.
It's time for that to change.
Social sharing continues to account for a large percentage of activity on social networks. According to Facebook statistics, there are 60 billion "likes" and comments globally each month, and 250 million photos uploaded to the site each day. According to YouTube statistics, 100 million people take a social action on the site each week ("likes," shares, comments, etc.) While the focus over the last few years has been on the social networks themselves, brands that maximize social across all things digital will win. On that note, below are 10 proven ways to make your website more social. Use this as a guide to go from goal to implementation, and turn your websites into social powerhouses.
Determine your social objectives
This critical first step is one that is often overlooked. Make sure you don't jump in blindly without setting objectives. Before you start to make your websites social, figure out what you want to accomplish. Set benchmarks for traffic referrals and sales or conversions that are delivered via social sharing.
Choose your social networks wisely
I'm sure you've seen websites that have 100 share buttons, many of which lead to social networks that you haven't even heard of. Chances are, if you haven't heard of most of these social networks, your customers probably haven't either. So why not make it easy on them? Before implementing a social strategy for your site, think about the social networks that make the most sense for your business. Which networks are already driving the most traffic? Which have scaled to an audience size worthwhile for your brand to invest? Which networks are your competitors using successfully? The ones that pass this test are the social networks you should implement on your sites.