Kids are expensive and time-consuming, so a free app that helps manage your finances is a godsend to any busy mom. There are a lot of financial tools out there, but "Mint" was the only one to make the "best apps for moms" on the She Knows Parenting blog.
So what makes "Mint" such a winner? First, the app takes only about five minutes to set up. That's huge for moms on the go. Second, the app is capable of centralizing all of your financial information (banking, investments, credit cards, and budgets) onto a single platform. But there's a third factor working in the app's favor -- it has gotten amazing coverage from publications that include CNET, The New York Times, ABC News, and Money. That's impressive, and obviously it speaks to the app's functionality. But it also says something to anyone building an app that touches a consumer's wallet -- it needs to work, and it needs to be trustworthy. So while it's great that "Mint" provides so much utility, its success is really about peace of mind -- something all moms crave. That's not to say that a brand couldn't build its own "Mint" competitor (a lot of financial services companies do just that.) But what peace of mind really means in this context is that moms don't just have to rely on the word of the app-maker before handing over their purse strings, they can vet the app's reliability through an overwhelming list of trusted media sources.