3 smart websites that do it best

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  • View as single page is a robust site that provides insightfully relevant content through a familiar interface. Yes, that's a mouthful, so let me break it down. provides ratings and comparisons on different categories of information. What makes it unique is that each category's results and ratings are made up of the relevant attributes of that grouping. Even if the rankings data are somewhat questionable, it's the monumental effort that must go into creating each category that's ambitious.

When you drill down into results, you'll find that they're pulling data from multiple sources and computing an aggregated score called the "Smart Rating." So what they've essentially created is a utopia for rankings and comparison junkies (like me).  

The takeaway here is to keep it simple, but provide quality content throughout the entire online experience.'s investment is in content. By creating content, unique category pages, building their own power rating system, and aggregating content they created a superior information resource. Additionally, the content is extremely valuable throughout all web channels, for social sharing, mobile search, and email distribution. In the process of building out their content, has become a one-stop, cross-industry, information marketplace with a sticky appeal.



Gus Horvath
Gus Horvath March 27, 2012 at 3:06 PM

Very insightful article that delivers a very strong can never stand still when trying to understand what motivates your customer or potential customer.

Andrew Dixon
Andrew Dixon March 27, 2012 at 2:52 PM

Excellent spotlight on 3 sites that created a great user experience.

Grace Nasri
Grace Nasri March 26, 2012 at 11:03 PM

Great article. It's so true that sites that aren't frequently updating/optimizing their UI/UX start to look dated really quickly. FindTheBest relaunched its site in December for just that reason. Our initial design looked more like an Excel spreadsheet. With our redesign, we've improved our UI and UX--helping our users see and understand the data presented within a context.