Ok, you know how sometimes you surf for something that's a little sexy or even naughty? Come on, we know that you do. We also know that many people do.
That is how we, your agency, is going to help you, our client, target your new brand of lingerie. We will follow them around the web, and BAMN! We keep hitting them with your brand.
Eventually they may notice, and find it a bit creepy ("Why am I getting an ad for Lingerie on this site?"), but honestly it's relevant, and you know they are in our target demographic.
Here is the deal: We don't really know anything else about them. We do not know who they are, where they live, their age, or anything personally identifying about them -- though we can infer those things.
It is honestly less information than they give filling out any form for a magazine subscription. So, why does it feel creepy? Somehow it feels like spying, but it is not personally identifying information. Rather, it is behaviorally targeted advertising, which is different. So stop freaking out, and let us implement it to improve your conversion rates. And please explain it internally to your company so they stop running around like Chicken Little? Ok?
Sean X Cummings is founder and difference maker at SXC Marketing.
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