Bob Garfield

TrendWatch: Why video is bigger than search

We're watching 4 billion YouTube videos per day, but how does that compare with Google search? We were surprised. Here's what marketers need to know.

Quick, which do Americans do more each day: watch YouTube videos or conduct Google searches? Hint: According to Google and comScore data, Americans do one of these activities four times more than the other.

According to comScore, Americans conduct about 12.5 billion Google searches each month. According to YouTube data, Americans watch about 40 billion videos per month. By that math, we're watching four times as many videos as we are doing web searches.

What does this mean for the future of online content? And what challenges does this present for marketers? Watch this short clip with author Kevin "Nalts" McNalty as he predicts the future of video.

"[The current social TV experience] is the tip of the iceberg…"
- Kevin "Nalts" Nalty, YouTube Personality, Author of "Beyond Viral," and Marketing Director at Johnson & Johnson

Conversation timeline

0:00 - Kevin McNalty tells the future
0:20 - Video views are surpassing searches
0:50 - Better content online
1:03 - Social networking TV
2:00 - Be a user

Run time is 2:20

Kevin “Nalts” Nalty is the only popular YouTube Partner who doubles as a career marketer. He is the author of “Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video” (Wiley). Nalty is one of the most-viewed comedians on YouTube, with more than 220 million views of more than 1000 videos. He and his comedy videos have appeared on NBC, CNN ABC News, MTV and BBC. Currently a Product Director with Johnson & Johnson, Nalty has worked with some of the leading consumer, travel and entertainment brands. He has been sponsored by Fox, Starbucks, GE, Kodak, Pepto Bismol, Microsoft and MTV. Nalty has worked in digital marketing since its infancy, and is a frequent speaker and author in the area of online-video and social-media marketing.

You can follow Kevin Nalty and Bethany Simpson on Twitter.