10. Barack Obama
The President edges into tenth place on the chart with 4.6 million views. Obama has more than 25 active campaigns in social video, with more than 15 launched in 2012. "The Road We've Traveled," a campaign featuring a nearly 17-minute documentary, has driven the most views for the president.
Source: Visible Measures.
iMedia's Top 10 Brands in Video chart, powered by Visible Measures, focuses on aggregated brand view counts across related social video ad campaigns. Each brand and campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by month.
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Learn more about the Top 10 Brands in Video Chart here.