Are you using the terms "social TV" and "connected TV" correctly? We asked the author of the book "Social TV" what these terms really mean. You don't want to miss what she had to say.
Digital marketing is adding new terms to the collective lexicon every day. But who gets to decide what the terms actually mean? Before we assume we're all agreed on "social TV" and "connected TV," let's go to the source. Pardon the cliche, but Stacey Shepatin literally wrote the book. Who better to clarify these important words?
Digital marketing terms for dummies: Social TV
"Social TV literally means the impact of social media on television...but [the term] Social TV has become a catch-all."
- Stacey Shepatin, SVP, Director of National Broadcast, Hill Holiday; Co-Author of "Social TV"
Here's what you really mean when you say "social TV."
Digital marketing terms for dummies: Connected TV
Connected TV is more specific. But what qualifies? Does connected TV refer to devices we have yet to see? What about gaming consoles? Here's the 101 on connected TV.
What comes next?
What's coming next from Apple? Samsung? Here's the future of connected TV.
Stacey Shepatin leads Hill Holliday’s national broadcast buying practice, which involves directing the strategy, recommendation and implementation for all national TV buying and direct response advertising for Hill Holliday’s portfolio of clients. In 2010, Shepatin led the formation of the strategic media partnership group, where she manages a multi-disciplinary team and creates cross media programs for her clients. Shepatin is a lead negotiator on the Magna Global Advisory Council and is a member of the 4A’s National Television Committee. This past year, Shepatin led the agency’s efforts for (RED) during their World Aids Day Campaign which won an Ad Club Media Maven award for best Media Plan with Spending under $1 million. In 2003, Shepatin was named an Advertising Age Media Maven. Shepatin is the co-author of “SOCIAL TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile” (ISBN: 978-1-1181-6746-5; Wiley; February 2012; Hardcover). Shepatin also co-hosted Hill Holliday’s TVnext Summit which was a daylong event that brought together top industry luminaries who are defining television's future.
You can follow Stacey and Bethany on Twitter.