Bob Garfield

11 horrible and amazing video ideas

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What makes a video experience flop? We asked top names from Xbox LIVE, ABC, Disney Interactive, and Intel, as well as Robert Scoble and Guy Kawasaki, for the best and worst video ideas they've seen.

We've all seen the stats. "60 hours of video are uploaded to YouTube every minute, resulting in more than eight years of content uploaded every day." "Over 3 billion hours of video are watched each month on YouTube." And according to people who claim to work for YouTube, more than 1.2 million videos have gotten more than 1 million views, so far, while almost 100 have gotten more than 100 million views.

While some people are creating amazing video experiences, some are creating truly terrible ones. We asked some of the industry's most respected voices what they thought were the best and worst uses of video.

First up: Beware this No. 1 mistake many companies and personalities are making.