The Today Show
Pinterest feels almost tailor made for a media brand with an incredibly broad and eclectic range of topics. The "Today
" board's features like "Anchor Antics" are juxtaposed with style, health, and food in a strong visual expression of the program. And it's defintiely not all straight up show content, as features like Hoda's "Favorite Things" broaden the essence of this quintessential lifestyle brand. Strong followings for many of the content types attest to broad appeal and careful curation. Good art direction too!