I can't quite put my finger on why I like Lilly's
presence so much. Perhaps it's because it seems to capture the essence of carefree leisure, which is the root of the mark. I also like the feature "Lilly makes me feel..." -- a UGC effort in which customers describe their feelings for the brand and what it brings out in them. It also has a nice set of historical photos of Lilly through the years. From Jackie O. to Lilly herself -- it is prep heaven. Stay on this page too long and you'll catch "locust valley lockjaw" -- although you will enjoy the affliction big-time.