Chronicle Books occupies a bold and bright niche in the world of book publishing, and that character comes through in a big way on its Pinterest presence. With a very light touch on the product shilling, this presence captures the topics, targets, and themes of its titles. And it defines a sense of "fraternity of readers" that as a reader I found inviting and inclusive. Oh yeah, and it's all tied to the products in imaginative ways!
Jim Nichols is vice president of branding at ROI DNA .
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